The city in September is washed in pink.
During this lively and creativity-filled weekend, TOMU brought its millet sparkling wine to the 4Foodie 10th Anniversary Exhibition, joining leading brands at Taipei’s Uni-President Dream Plaza—
connecting every life-loving soul through food, aroma, and shared delight.
This is not just a market.
It is a celebration of culinary coexistence.
From morning to night, the venue overflowed with people.
Under the pink tents, the scent of fried chicken, the aroma of coffee, the cool fizz of sparkling wine, and the sweetness of desserts mingled in the air—
forming a “flavor map of the city.”
Whether visitors arrived with friends, on a date, or wandering alone in search of new tastes, everyone found a moment of happiness uniquely their own.
A Feast of Connection
4Foodie’s anniversary exhibition, themed “Foodniversary,” brought together a curated selection of food and beverage brands from across Taiwan.
As a homegrown millet-based brand, TOMU joined with its most heartfelt flavors—
from the mountains of Hualien, the pomelos of Yuli, the teas of Taitung, to the peaches of Taichung, each bottle carries stories of the land and the dedication of its makers.
When the bold spice of “Rich Lady Sauce” met the freshness of millet sparkling wine,
when crispy fried chicken collided with lively bubbles on the tongue,
when entrepreneurs, chefs, bartenders, and creators raised their glasses under the sun—
that was a romance born from sharing.
4Foodie transforms food from something you consume
into a bridge between people.
An Exhibition Designed from Mouth, Heart, Guts, and Stomach
This year’s 10th anniversary concept was built around four keywords:
Mouth｜Taste — Every bite is the beginning of flavor and memory.
Heart｜Emotion — Food is not just fuel; it carries emotion.
Guts｜Courage — Brands are encouraged to experiment and cross boundaries.
Stomach｜Comfort — True nourishment lies in warmth, satisfaction, and belonging.
TOMU booth reflected these four ideas perfectly:
using the grain aroma of millet to connect land and people,
the liveliness of bubbles to symbolize creativity and innovation,
and every shared toast to embody community and sincerity—the core of the brand.
Collaboration and Co-Creation in the Most Everyday Moments
The exhibition wasn’t only about brand-to-consumer interaction.
It became a collaborative arena where brands uplifted one another.
TOMU’s sparkling wine appeared at neighboring stalls—paired with fried chicken, desserts, grilled beef tongue—
creating countless delightful surprises.
Meanwhile, the creations of other brands became the perfect companions to TOMU’s drinks.
This kind of collaboration has no script,
yet feels genuine and deeply moving.
Every raised glass, every exchanged business card, every
“Let’s collaborate next time,”
fell like seeds quietly taking root in this pink-colored venue.
TOMU × 4Foodie: A New Chapter for Taiwanese Flavor
Since its founding, TOMU has been dedicated to sharing the beauty and cultural richness of Taiwanese millet alcohol.
From millet sake to sparkling expressions, the brand continues partnering with local farmers, developing new flavors, and transforming local ingredients into drinks beloved by the younger generation.
4Foodie’s 10th anniversary celebration is not only a recognition of brands—
it is a tribute to the collective essence of Taiwanese flavor.
Within this creative and emotionally charged space, no brand stands alone.
We witnessed the power of co-creation, sharing, and mutual growth—
a spirit of partnership that rises above market competition.
Postscript: A Bottle of Story, A City of Warmth
At the exhibition, TOMU saw familiar faces, met new friends, and shared countless moments—
someone downed three entire bottles of sparkling wine in a row,
someone quietly savored the tea notes of Red Oolong,
someone laughed while sipping beside the Rich Lady Sauce stall saying,
“This pairing is perfect!”
These moments are the very reason the brand exists—
not merely to sell a bottle of alcohol,
but to create stories of encounter between people.
In this pink-tinted late summer,
we toasted together, sweated together, and were moved together.
The 4Foodie 10th anniversary was not just an exhibition—
it was a festival for good food and good people.
📍 4Foodie 10th Anniversary Exhibition
Dates｜ Sept 25 – Sept 29, 2025
Location｜ Uni-President Dream Plaza, Taipei
Brands｜ TOMU × 4Foodie
